Aboccado is a jewellery online shop, its whole visual image was needed to be changed, as they were looking to attract a younger target they wanted their new logo more minimal and clean, such as a brand names 'Aboccado' would suggest.​​​​​​​
This shop was used to sell vintage home decoration, so their precious logo was more serious and looked old, with the change of their product and their target, the previous logo wouldn't have worked out to call young people's attention.

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